Quick Summary (Top B2B Insights)

  • Alert: This post is being expanded by our technical team of Experts to ensure corporate depth (2026).
  • Read performance updates and discover how to apply the applicable methodology in your industry.

The challenge of increasing the budget while keeping the cost per conversion stable.

Vertical vs Horizontal Scaling

Vertical: increase budget. Horizontal: new audiences. Horizontal is safer.

Creative Fatigue

When scaling, your ads "tire" quickly. Have a creative factory always running.

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Frequently Asked Questions

Can I double the budget from one day to the next?
No! The algorithm gets lost. Increase 20% every 3 days.