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How to plan 30 days of content in 2 hours. Editorial lines and repurposing.

Editorial Lines

Define 4 to 5 pillar themes (e.g. Educational, Inspiration, Behind the Scenes, Sales). Interleave them.

Content Repurposing

A long video becomes 5 clips, which become 5 carousels, which become 5 tweets. Work smart.

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Frequently Asked Questions

Which tool is best?
Trello, Notion or spreadsheet. The tool doesn't matter, the process does.